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Dubious Marketing Practices:
In recent times, due to more scientific research showing that phyto-nutrients have excellent health benefits, a new antioxidant fruit drink demand in the USA and several other countries has sprung up. Largely due to slick marketing campaigns surrounding a number of significant product launches for exotic fruits such as acai, goji, mangosteen, noni and a number of others, it seems that the US is in the grip of an "antioxidant fruit drink craze" touting the latest antioxidant fruit as the new, wonder fruit that is going to save the world from degenerative diseases.
Some of the claims being made for antioxidant fruit drinks are quite extraordinary ... including weight loss and the lowering of cholesterol and curing of cancer.
The following extract about the "wonder fruit acai" is from the chicagoreader.com website Tuesday April 19th 2011
Acai Berry Marketers Accused of Fraud
Posted by Alex Parker on Tue, Apr 19, 2011 at 3:24 PM Back to Top
" Lose Weight Fast? As diet gurus will tell you, there’s no quick fix. And that pretty reporter and her stories on the health benefits of the acai berry are part of a wide-ranging scam that's been bilking consumers for years, according to the federal government. The Federal Trade Commission is cracking down on those ubiquitous advertisements featuring an attractive reporter (often the borrowed image of French TV anchor Melissa Theuriau) expounding on the alleged health benefits of acai berries. Today, it filed a lawsuit against ten operators of fake news sites that use the logos of news organizations, such as ABC, CBS, and USA Today, using them to legitimize practices that the FTC says “deceptively (entices) consumers to buy the featured acai berry weight-loss products from other merchants.”
Dubiously, claimed antioxidant rich exotic health juices, are joining those now relatively common plant products that have produced the most millionaires in the United States MLM/network marketing fraternity, Acai Aloe Vera, Mangosteen Goji and Noni. Thanks to the increasing name recognition of many of these antioxidant rich fruits and to the lack of standardized testing methods to determine the quality and amount of active ingredient, greedy suppliers, brokers and manufacturers frequently stretch small amounts of genuine antioxidant rich fruit extract or powder to literally make tens or even hundreds of litres or kilos of finished antioxidant health drink out of just one fruit alone, thereby, reaping substantial and outrageous profits. The taste of the "health" juice or drink you experience could well be mainly due to citric acid and artificial flavours added during the manufacturing process of the antioxidant drink.
This type of marketing strategy isn't new however. It's a direct result of other "exotic" fruit products like Goji, Noni and Mangosteen, netting billions in U.S. sales through direct marketing and retail sales, playing on the exotic flair of some reasonably common tropical fruit that wasn't previously well known in the US and other western countries. Since Noni's profitable appearance in the U.S. market several years ago, many enterprising companies have been searching for the next and newest (highly profitable) noni-replacement from "exotic" tropical fruits.
To further compound the situation, most of the health drinks made from "wild berry" for commercial exploitation, are reconstituted from the berry concentrate, thereby destroying much of the inherent beneficial nature of the berry due to pasteurization and the manufacturing processes the ingredients go through. Often flavours and preservatives, sodium benzoate/benzoic acid are added to allow the product to keep for indefinite periods which may cause their own problems due to the formation of carcinogenic benzene in hot bottled preparations. More modern cold bottling as carried out by better manufacturers does not create the same environment for benzene to form. However, if the product becomes hot at anytime during transport or storage, it is possible and indeed, a very probable risk, that benzene will be formed in the antioxidant formula.
Oftentimes actual mgs of active ingredients, anthocyanins, polyphenols, catechin, epicatechin, punicalagins, ellagic acid magnesium etc, in a whole bottle of liquid antioxidant health juice may be far less than what the average person would consume by eating 20 or 30 red grapes. However, there is something far worse that you should be aware of. Before consuming hyped up so-called antioxidant liquid health drinks, you need to be sure that the manufacturing process hasn't resulted in the formation of benzene.
A reputable company using cold bottling techniques should be able to supply independent lab test results to verify their product is benzene free or at least under the acceptable official guidelines for benzene contamination in health drinks. If you are already consuming a liquid antioxidant formula make sure you ask the company for written documentation that their product has been certified free of benzene!
The Health-Report team, have looked thoroughly into many of the so-called wonder products out there and have come to the conclusion that most are not worth paying anything for as far as antioxidant health benefits are concerned. As mentioned above, you may as well eat a few dozen red grapes or perhaps black currants, or blackberries each day as pay for an exorbitantly priced bottle of antioxidant fruit juice drink, which will have little or no effect on your health.
Having said that, some manufacturers that supply freeze dried powder concentrate have been able to maintain the integrity of the original fruit. Freeze drying means the manufacturing process does not interfere with the good properties nor does it involve destructive pasteurization and preservatives to be added for liquid "health" formulas to ensure they keep for long periods.
Not all dried antioxidant formulas are created equal however. The CERTIFIED ORGANIC freeze dried product we recommend at the Health-Report site is easily the best we have ever encountered... One serving contains over 4000 ORAC units. A months supply, is equal to 123,375 ORAC units. To get the equivalent amount of ORAC units from other foods, you would have to buy the approximate quantity of the following foods or supplements - 5 kilos of blueberries - 24 bottles of Noni juice 8 kilos of raspberries - 10 bottles of Goji juice - 10 kilos of strawberries - 7 bottles of Mangosteen juice.
As you can see, the ORAC score for Berry Radical easily exceeds the recommended level of 2000 to 3000 ORAC units per day we are advised to consume by nutritionists.
Supplying yourself with quality "anti-aging" anti-oxidants along with a healthy diet, is your first and best line of prevention against metabolic diseases such as cancer and heart disease as well as preventing the onset of premature aging. Ask us where to buy the Certified Organic Berry Radical antioxidant formula in your country.
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