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Independent Certified Organic Group
This document gives an overview of the Certified Organic and Natural Products Market, its potential, competition and strategies to be implemented in relation to Certified Organic - Natural Cosmetics - Natural Body Care - Natural Personal Care products and Natural Toiletries.
NOTE: For more detailed information covered under the headings below for the CERTIFIED ORGANIC Business Opportunity please click on the links below..
The world trade in organic natural products is dominated by the United States, the European Union (EU) and Japan. Recent market research has shown that consumer demand is growing rapidly in these major markets and the share of organic products is expected to reach 5% - 10% of total food sales by the year 2005.
Organic Market (2001) Retail sales (USD$B) Current growth rate
Europe 9.2B - 22%
USA 9.4B - 19%
Japan 3.1B - 21%
During the 1970’s growing consumer interest in natural health and nutrition and increasing awareness in preserving the natural environment stimulated the development of the organic industry. This movement has been given significant impetus as a result of Bovine Spongiform Encephalopathy (BSE or Mad cows disease), dioxin contamination and controversies posed by Genetically Modified Organisms (GMO’s).
A key factor for growth during the mid 1990’s in both the EU and USA is that mainstream supermarkets have committed themselves to stocking Certified Organic products and making it a serious objective to promote a complete range of Certified Organic grocery products grown and produced without synthetic chemicals. A second factor has been the introduction of uniform standards for organic production. Standards for organic certification are now covered in the USA by the USDA, in Japan by JAS and in Europe by the EEC 2092/91. The Soil Association in the UK exceeds the EEC standard. Back to Top
Baby boomers started turning 50 in the mid-1990’s and have been demanding products to help them retain their youth and vitality while preventing conditions that usually accompany aging. 20% of consumers are already committed to what they perceive as natural products and these organic and "natural" personal care buyers are also becoming more aware of labelling inconsistencies Back to Top
Our Certified Organic Company is attracting Members and Customers who are interested in the benefits of consumables without compromise. They want to build their own home-based business and want the products they are promoting to have integrity and be certified as being safe, natural and 100% free of all synthetic chemicals. They are also attracted to the unique Marketing Plan, which offers flexibility of working hours and virtually unlimited residual income potential with future expansion opportunities into overseas markets. Back to Top
To penetrate the market quickly and efficiently, competitive pricing is essential. Offering a product that is Certified Organic 100% synthetic-chemical-FREE at a similar price to a “natural” product will establish our Certified Organic natural products as the best value for money option in this rapidly growing industry. Research has shown that 68% of any market segment will only buy a new product if it is competitively priced, which will also keep the price within the reach of as many people as possible. The favourable exchange rate will give Our Company a significant price advantage in our initial target market of the USA and subsequently the UK in 2004. Back to Top
The current trend in natural personal care is toward organics and currently This Company has THE ONLY Certified Organic range of skin and body care products available. With legal requirements being established internationally for organic products, an exciting window of opportunity is open for New Members over the next three years.
In April 2002, the Soil Association in the UK released its new organic standards for body care items. As of August 2002, the same also applies in Japan. In both those markets, Our Company currently has THE ONLY legitimate products. From 21st October 2002, due to a United States Department of Agriculture (USDA) ruling - "This Company" currently has the only skin care brand that can legally use the USDA organic logo on its packaging.
Worldwide, the AUD$50 Billion organic industry has grown at a rate of 23% per annum compounded for the last eight years. In the USA during 1998, 5% of all new food products introduced into the market were Certified Organic and this trend is continuing; yet the organic sector currently makes up only 1% of food sales in the industrialised world. Back to Top
Globally, sales in the personal care market including "Natural" Personal Care reached USD$122 billion in 2000 and are growing at 1.6%. In the USA, the entire Health and Beauty Care market is almost USD$40 billion and is experiencing 3.4% growth.
In contrast, the trend towards natural ingredients is running through every segment of personal care with sales in the USA in this area, reaching USD$1.56 billion in 2001and growing at 10%. This segment is expected to grow 6% - 7% annually over the next few years. Back to Top
Our Company product range is really a lifestyle extension for those already eating Certified Organic chemical free products and/or for those who want pure, environmentally conscious products. For this reason the best place to begin our international expansion is in the “organic capital” of the world, California, and more specifically, Southern California. We will use this as base to expand into other organic markets in the USA and around the world.
California is the world’s 7th largest economy. What are now known as the National Standards for organics in the USA, were originally known as the “Californian Standards”, indicating the major influence California has had on the organic industry in the USA.
The US market for organic products exceeds US$10 billion per annum over 40% of which is in California. As a clear indication of the substantial market for organics in Southern California, many Organic/Natural retailers have monthly sales of USD$1 million monthly compared to an Australian Organic/Natural retailer with sales of around USD$50,000 monthly. Back to Top
The complete range of products are independently certified by Australian Certified Organic (ACO), a wholly owed subsidiary of the Biological Farmers of Australia (BFA), to the highest international standards.
Currently having the world’s first & only certified organic skin, body and oral care products creates a significant marketing opportunity for the Company and its Members.
Products that contain absolutely no synthetic chemicals are exactly what today’s health conscience consumers are seeking. In addition to the 50 products already developed, Our Company has been awarded an Australian Federal Government Grant of AUD$100,000 to develop the world’s first certified organic cosmetics, which will include lip cremes, mascaras, blushes and foundations etc. This new exciting range was launched in August 2003. The entire Certified Organic range is manufactured in-house. Back to Top
The marketplace for Certified Organic products is intensely competitive. The line between "natural" and conventional personal care has become blurred, with mainstream health and beauty care companies and prestige cosmetic companies now selling products with some ingredients historically only found in the aisles of health food stores. Many mainstream manufacturers of personal/body care products use botanicals and some are now using a few organic ingredients. This is evidence that the company is progressing in the right direction at the right time. We believe that the deliberate strategy of educational network marketing that has been adopted, together with a superior product line, provides the right mix to successfully penetrate the fast growing organic/natural market in the USA (and United Kingdom).
Annual Sales of the Major U.S. "Natural" Personal Care Companies Back to Top
$40 - $50 Million - Levlad Inc. (Natures Gate) Aubrey Organics
$30 - $40 Million - Tom's of Maine
$20 - $30 Million - Burt's Bees, Jason Natural Cosmetics
$10 - $20 Million - Kiss My Face, Dr. Bronners, Zia Natural Skincare, Dr. Hauschka, Avalon Natural Products Inc., Frontier (Aura Cacia
$5 - $10 Million - Abkit Inc. (Camocare), Giovanni Hair Care, Borlind of Germany Inc., Rachel Perry Inc., Reviva Labs Inc.
$3 - $5 Million - Desert Essence (Country Life), Better Botanicals, Orjene Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic Products, Ecco Bella Botanicals, EO Products, Hain Celestial Group Back to Top
Source: Nutrition Business Journal
Public Talk Campaign
A series of Public Talks will be conducted at various venues throughout the USA similar to those already being conducted in Australia. These talks currently attract between 10 and 80 people. Around 20% of attendee’s begin with a Fast Start Pack soon after the event. In order to attract people to the initial talks, classified ads will be placed in local papers. Additionally, direct invitations will be sent to Health Practitioners such as Naturopaths, Homeopaths, Massage Therapists, Kinesiologists and Chiropractors.Back to Top
Anticipated Initial Results for the Project
Through the implementation of its unique Multi-Channel Enterprise system, This Company's sales have increased 12% – 40% monthly since February 2003. Company executives believe this momentum can also be achieved in overseas markets after an initial “start-up” period. Back to Top
Sales projections prove wrong. The projections are based on conservative figures of a well-researched marketplace with tested products so it is considered a minimal risk. Being a new market entrant. Provided there is a significant point of difference, a new market entrant can capitalise on being ‘new’. Supply deficiencies occur. Back to Top
Our Company policy
Evolving international regulations:
As is currently the case – stay abreast of all international regulations in the organic industry.
Competitive “certified organic claim” Emphasise third party logo requirements & traceability. Look-a-likes. Back to Top
The Company believes it is time to begin operations in the USA due to the many favourable market factors and so will begin activities in mid 2004 as briefly explained in this document. If you are interested in participating in these expansion activities, please complete the FREE Online Application form and submit for more details of this opportunity and of the products. Back to Top
We believe the most effective way to move superior Certified Organic 100% synthetic-chemical-free natural products into the market place is via a Distributor Network organisation. The compensation plan is set up as a multi step plan with a large payout of 25% on the first level and a further 15% on the second paid down seven levels to qualified distributors with provision for generous leadership bonus over-rides. Approximately 70% of the wholesale price less expenses - Business Volume (BV) of the product is available to the distribution network with various incentives and intermediate rewards. Complete details of the plan are available on request. CLICK HERE for more details. Back to Top
The www.health-report.co.uk website is a frequently visited website by surfers with a keen interest in safe non-toxic chemical-free personal care and skin care products which are free of potentially dangerous synthetic chemicals. Consumers are turning to the Internet to source safe natural and certified organic body care products which means the traffic received on this website is almost 100 percent targeted. We have developed an online duplicable system that distributors can tap into and learn from as they go. Seamless sponsoring via the Internet will enable entrepreneurial representatives to build a global business in the future.
Network marketing using the power of the Internet to generate customers and business opportunity leads is THE NEW generation of networking. At the moment we are concentrating on opening up the USA market and expanding the Australian market. Other markets such as the UK (2004) and perhaps Europe may follow once The Company is well established in the North American marketplace.
We are currently seeking three key people in the US to help handle the constant flow of customer and business leads we generate. It is important from a business builders point of view to register ASAP to ensure you are on board with this ground floor opportunity as we establish the network in the USA.
If you have a keen interest in safe natural products - would like to use them - an established work ethic and would like to earn a substantial income whilst working from home - it is important you make contact with us as soon as possible. The Marketing Plan is structured to reward Distributors with a first level downline of three wide. All spillover goes downline to the key people who are prepared to work the business.
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